Launch Pop

Launch Pop is an early-stage eCommerce launch lab based in Los Angeles. It works with CPG and direct-to-consumer brands, using a method it calls Signal Testing to find where a product stands out before the brand is built around it.

Services

• Signal Testing: research that tests a product idea with a beta community before a full launch.
• Go to market: planning how a new brand reaches its first customers.
• Branding and packaging: brand identity and product packaging design.
• Website: building the brand's website and sales pages.
• Community and growth: building an engaged customer community and running growth work.

Clients

Ambitious founders and entrepreneurs building CPG and direct-to-consumer brands. Its case studies include a hangover product, a hair care brand and a ramen brand.

Key facts

• Based in: Los Angeles
• Focus: DTC and CPG brands