Good Apple

Good Apple is an independent media buying agency that plans and buys paid advertising for brands, with a strong focus on healthcare. It runs an in-house trading desk and uses analysts and measurement tools to optimise campaigns from start to finish.

What Good Apple offers

• Media planning and buying: integrated plans across paid search, social, programmatic, connected TV and out-of-home.
• Measurement and optimisation: analysts and proprietary tools for ongoing optimisation, forecasting and incrementality analysis.
• Healthcare marketing: regulatory and promotional review, pre-launch strategy and market priming.
• Patient and professional engagement: campaigns aimed at patients and healthcare professionals.
• Rare disease campaigns: targeted campaigns for ultra-rare conditions, from awareness to patient experience.
• Clinical trial recruitment: help finding participants for clinical trials.

Who it works with

Healthcare brands, including rare disease products, along with other brands such as Birchbox.

Key facts

• Specialism: healthcare advertising, including rare disease
• Buying: in-house trading desk