Digital / Web Analyst, Shelter UK
Excellent SEO specialist with very deep technical knowledge
VP , iProspect France
François’ help was very valuable during the redesign of our site
SEO, SEM, Google Analytics, all kinds of shenanigans: it’s simple: he knows how to do everything
(pro bono)
Head of the digital division, Greenpeace
François is a very experienced SEO expert
His recommendations are precise and understandable by all internal stakeholders in the “SEO chain”
I recommend 100%!
Ecommerce Project Manager, Adidas Group

Where to find me

Last SEO & Analytics articles

Save Google Inspection URL data into Google Cloud Storage

step 1 : getting the URLs This one is going to be quick, we will use the xsitemap package which crawls XML sitemap [crayon-640ecbf1c1804492771275/] [crayon-640ecbf1c180d077144676/] [crayon-640ecbf1c1810705201083/] [crayon-640ecbf1c1813292014609/]

Remove Page query parameters using Data Studio calculated fields

If you are using Google Data Studio as quite extensively as I do you maybe came across this rather annoying issueSometimes GET parameters get in the way of quality reporting and you would rather remove them all
Of course, Facebook is the worst with his fbclick but can

Perform automatic browser tests with Selenium & R!

Selenium is a very classic tool for QA and it can help perform automatic checks on a website
This is an intro of how to use it:The first step is, as always, to install and load the RSelenium package [crayon-640ecbf1c4936996224775/] We'll launch a selenium server with

R apps for SEOs

Dear SEOs, I've made app that you migh find useful CTR by Average Position The first app computes Google Search Queries CTR by Average Position
???? https://gokam
shinyapps
io/ctr_pos/ With a big website it looks like this Green is the average per position, red dots are

Crawling with R’ using rvest package

If you want to crawl a couple of URLs for SEO purposes, there are many many ways to do it but one of the most reliable and versatile packages you can use is rvest Here is a simple demo from the package documentation using the IMDb website:

Check your < title > Pixel length with Google Sheet

Edit 1: For busy people, Google Sheet direct link Edit 2:  the intitial script was deeply improve by Jean-Francois Picard from lg2
com thank you again for your contribution Why would you check your Pixel length? We should check webpages title meta tags because if they

SEO Crawling & metadata extraction with R & RCrawler

It will be a long article so I added a Table of content ???? Fancy, right? Table Of ContentsCrawl an entire website with RcrawlerThe INDEX variableHTML FilesSo how to extract metadata while crawling?Explore Crawled Data with rpivottableExtract more data without having to

Export your data from R’

R' and RStudio are great but sometimes it's better the just export your data to exploit them elsewhere or just show them to other people
Here is a review of possible techniques: Export your data into a CSV assuming your data is store inside df var, fairly simple:

Hunt down keyword cannibalization using R’

What the hell is keyword cannibalization? if you put a lot of articles out there, at some point, some article will compete with one another for the same keywords in Google result pages
it's what SEO people call 'keyword cannibalization'
Does it matter SEO wise?

Address: 6 Yorkton St, London E2 8NH
Not far from Hackney farm