EcomXPRT

A group of IT enthusiasts who joined forces in 2020 started EcomXPRT, an ecommerce consultancy whose stated aim is to help e-business brands reach their goals and sell in markets around the world. It describes its approach as Test and Learn, which combines services and technology to measure a programme's performance, monitor its health and uncover insights for the next step.

Reviewing the business before building anything

The consultancy's business process advisory looks at the existing business model, lists business requirements, assesses market readiness and works out what infrastructure is needed.

Planning the store and the technology

Design and planning support covers the target audience, inventory and pricing strategy, the ecommerce and IT roadmap, the user journey, system integrations and customer experience management. Technology consulting adds a recommendation of the platform best suited to the objectives, a look at channels for customer relationship management, and usability and performance testing of an existing solution.

Running marketplace accounts

For sellers on marketplaces, EcomXPRT offers Seller Central account setup and management, intended to keep an account up to date so owners can attend to other parts of their business. PPC management is the next service, run from start to finish and covering the sponsored product, sponsored brand, display and video advertisements that marketplaces offer.

Better product listings

Listing optimisation is a further service, with keyword-rich product titles, content designed for click-through and ranking, A+ content, keyword ranking work, product sourcing, package designing, product photography and product videography.

An agency of record

The company says it can act as a client's agency of record or a full-service partner, and that its marketing strategy team helps clients build a loyal and engaged audience and make the business case for new initiatives. It also argues that technology alone does not produce results, since it takes people making wise decisions about how best to use the tools a business has invested in.