dZine-Hub

Storefront and listing design for eBay sellers

dZine-Hub is a design studio for online sellers. Much of its work starts with eBay, where it builds custom shop fronts and listing templates to replace the plain text descriptions many sellers still publish. The studio's argument is that a bare listing looks amateur beside rivals who have invested in branded layouts, and that a seller who loses ground on presentation can lose sales even when the product and the price are competitive.

The studio's eBay work goes back to 2009, and it counts more than 1,400 ecommerce designs in total. Its typical client is a small business or an entrepreneur who is bootstrapping and wants a professional result without spending heavily, and it presents its pricing as a way to save money without giving up quality.

Shopify, Bigcommerce and Magento builds

Beyond marketplaces, the studio designs and builds standalone online stores on Shopify and Bigcommerce, and it develops websites on Magento. In each case the stated aim is a site that converts visitors into buyers. The studio treats layout, navigation and the first impression as sales tools: a site that is hard to navigate or looks unfinished sends shoppers back to their search results, so the design is judged by how well it keeps people moving toward a purchase.

The work also covers websites and online shops that need a clear identity across channels, so a store, its listings and its branding are planned together rather than as separate jobs.

Three ways a shop sets itself apart

The studio organises its pitch around three goals. The first is brand awareness. A customer who recognises a business as a leader in its field is most of the way to becoming a loyal one, and the studio says the first step is a unique, professional logo paired with a custom design that makes visitors feel good about the shop.

The second is confidence. The studio argues that trust is the foundation of any relationship between a retailer and its customer. A website has to show that the seller respects the shopper's experience and can be relied on, and a space that is professional and clearly aimed at its audience tells customers that the business does not take shortcuts in other areas either.

The third is sales. The studio describes conversion as the whole purpose of a shop, meaning the turn from visitor to customer, and it argues that the design of the site is critical to that step. Its position is that a well-judged layout does the selling a seller would otherwise need to do by hand.

Speed and cost for small sellers

The studio says it works to tight deadlines and specialises in fast turnarounds, so a seller can see the effect of a better design within a short period rather than after a long project. It describes its clients as people with limited budgets who need a finished result quickly, and it positions itself as a partner for sellers who want their time spent on stock, buying and customers rather than on the shop front.

For a seller weighing up a redesign, the studio's own case is that better presentation, delivered quickly and at a sensible cost, is the most direct route to more sales from the same products.