cxconversion limited

A fractional marketing lead for growing UK businesses

cxconversion limited is a growth marketing consultancy run by a single freelance consultant who works as a fractional chief marketing officer. The idea is to give a business the experience of a senior marketing lead, setting direction, managing delivery and helping build a team, without the cost and commitment of a full-time hire. It draws on about fifteen years of hands-on work in SEO, paid media and conversion rate optimisation, and the consultant says that includes large e-commerce retailers, business-to-business companies and start-ups across the UK.

Two kinds of client

The site speaks to two situations. One is the growing business that has no marketing director and has so far relied on a junior agency contact or an agency that lacks strategic direction. The other is the established business that knows where its gap lies, such as advertising that does not convert, and needs someone to close it. The consultancy contrasts its approach with an agency report: it promises a prioritised roadmap, quick wins and help in carrying them out across the channels that bring revenue.

Audits

A set of audits forms the practical entry point:

• a paid advertising audit, a manual review of Google, Meta and TikTok campaigns that looks for the gap between spend and return
• a brand audit, for companies whose brand no longer reflects what the business has become
• usability and conversion audits using heatmaps, session recordings, user interviews and behavioural data, with checkout funnel and page friction analysis
• a content audit, mapping gaps in search content to revenue opportunity
• analytics review, so that tracking can be trusted

A free scoring questionnaire lets a business assess its own marketing before any contact.

Search, conversion and analytics

On the search side the consultancy optimises existing pages so Google can reach all of the site's content and rank it on important keyword searches. It sets up Google Analytics reporting dashboards and Search Console so that behaviour on the site can guide content planning. It frames the work as a 90-day journey from first call to results.