Second Street

Second Street is an audience engagement platform built mainly for media companies. It helps them run interactive promotions that grow an opted-in marketing database and give advertisers and sponsors something to attach to.

What Second Street does

• Promotions and contests: sweepstakes, quizzes and ballots that can feature chosen content and sponsors.
• Lead capture: survey questions, interest tagging and email opt-ins collected during entry.
• Sponsor features: advertiser spots, sponsor logos and custom lead questions.
• Email tools: invitation and thanks emails, plus a broader email platform.
• Extra entry options: bonus chances for sharing, watching a video or joining email lists.
• Consulting and support: strategic advice, ongoing product development and technical help.

Clients

Broadcasters, publishers and other media businesses selling campaigns to local and national advertisers. A guide covers more than fifty industries.