Lime Creative

Lime Creative is a boutique marketing agency that uses storytelling to position brands, with a strong bent towards the luxury market. It studies the behaviour, mindset and lifestyle of an audience and builds campaigns around what it finds.

What Lime Creative offers

• Brand storytelling — shaping a narrative that places a brand in front of the right people.
• Luxury audience marketing — campaigns aimed at affluent buyers and lifestyle-led customers.
• Brand positioning — creative work that defines where a business sits in its market.
• Campaign creative — projects such as a travel-themed campaign made during lockdown.

Who it works with

The portfolio covers a luxury hotel group, a premium kitchen appliance maker, a business school, a ferry operator, a law and patent firm and a student housing company. One project celebrated artisans and craft producers on behalf of an appliance brand.

Key facts

• Client sectors: luxury, hospitality, higher education, legal, travel and property
• Format: small boutique studio working project by project