LIFT

LIFT sells research, insights, strategy, content and marketing services to healthcare organizations.

LIFT fuels revenue growth, patient loyalty, consumer competency, and better outcomes for healthcare brands.

ELEVATING BRAND & SERVICE LINE MARKETING WITH EMPATHY AND DESIGN

This Case Story showcases how LIFT leveraged community voices illuminated by insights and the championing of design thinking to craft marketing and content for Beebe Healthcare across virtually every channel imaginable—from a custom magazine to a robust multi-channel marketing program

FUELING COMMERCIAL STRATEGY & A NEW STANDARD OF CARE WITH ETHNOGRAPHY

LIFT joined the Velano Vascular commercialization team to lead their branding and marketing strategy from pilot to FDA approval This Case Story will highlight the comprehensive ecosystem of branding and commercial support LIFT provided—resulting in a highly successful market entry and exit

REDESIGNING ED/URGENT CARE SERVICE LINE MARKETING & EDUCATION

In this Case Story, learn how LIFT helped LifePoint Health envision an innovative way to engage with, educate, and empower consumers when making important decisions around urgent/emergency care Leveraging design thinking, LifePoint collaborated with LIFT to craft marketing and content prototypes that fuel consumer competency and service line growth

ILLUMINATING PATHS AND TOOLS FOR IMPROVED CLINICAL TRIAL RECRUITMENT

LIFT was hired as part of a PCORI-funded effort to explore and prototype solutions for clinical trial recruitment challenges In this Case Story, we'll share how we collaborated with patients, industry, and academic medical centers to understand and tackle these challenges with design thinking and mixed-methods research

UNDERSTANDING THE BURDEN OF DISEASE VIA MIXED-METHODS RESEARCH

LIFT partnered with a leading pharmaceutical company and patient advocacy organization to conduct a mixed-methods study exploring the burden of disease for adults living with RA In this Case Story, learn how mixed-methods research has given way to a deeper understanding of the patient experience for the benefit of pharma, advocacy, and patients alike

CO-CREATING & DESIGNING A HUMAN-CENTERED PATIENT ADVOCACY BRAND

LIFT partnered with The National Databank for Rheumatic Diseases to capture insights and craft a human-centered brand (FORWARD) and impactful patient/site engagement framework In this Case Story, learn how insights provided the foundation for a new advocacy brand and a long-term stakeholder marketing communications strategy

WHAT WE VALUE AND WHAT YOU NEED

Consumer Needs & Expectations Internal Stakeholder Perception & Sentiment Community Perception & Sentiment Patient & Caregiver Perception & Sentiment Brand & Market Position Internal Stakeholder Communications & Support Patient & Caregiver Satisfaction Patient & Stakeholder Education Consumer & Stakeholder Competency Content Strategy and Creation Brand & Provider Awareness Community Health & Well-being Community Outreach, Education & Support The only way to connect with and move patient and related stakeholder behavior is to communicate in a language and voice that is relevant to them If the message is irrelevant, it is useless If the message is in a language or voice that champions stakeholder understanding, it is invaluable