LIFT

LIFT is a healthcare research and strategy firm. It uses mixed-methods research to learn what people believe, need and fear, then turns that into guidance for healthcare leaders. Earlier material described it as a healthcare marketing agency with a mission built around diversity and inclusion.

What LIFT does

• Mixed-methods research: studies of consumers, communities and other stakeholders.
• Strategy: guidance to help leaders make decisions with confidence.
• Content and marketing services: brand and service line marketing shaped by research findings.
• Community engagement work: support for organisations deepening ties with the people they serve.

Who it serves

Healthcare organisations facing financial limits, operational complexity and changing consumer expectations, including teams launching a therapy or strengthening service lines.

Key facts

• Focus: healthcare organisations
• Approach: begins with listening before recommending action