Liam Pedley Design

A small Leeds team that designs sites and then drives visitors to them

In Leeds, West Yorkshire, Liam Pedley Design builds websites and markets them, for businesses and charities, as what it calls a friendly group. Its pitch is that a new website only pays off if people see it, so the work runs from design through to promotion. The firm says it has built more than two hundred websites.

Starting with a consultation

Each project begins with a thorough consultation to understand the client and its ambitions. If the client already has a site, the firm looks at what works and what does not. Where search performance is weak, it carries out a full audit and extensive keyword research before proposing changes. It says it always goes the extra mile on research and planning.

Design centred on the call to action

The firm says good design joins convention with creativity, and that the result has to be on brand, intuitive and engaging for the target audience. Its output covers websites, print, social media content and video, and everything is organised around the client's call to action so that it works as a marketing tool as well as looking good.

After launch

Once a site is live, the firm combines search engine optimisation, social media management and content marketing to bring in visitors. As the client grows, it says it adjusts campaigns and manages the digital activity step by step. Web care packages keep a site updated, safe and fast.

Why a small team

The firm contrasts its structure with larger agencies, arguing that its estimates do not carry the cost of expensive offices or an administrative team that does not help deliver a website. It says it will tell a client early if a job is not one it is best placed to do, and that it keeps clients updated through the project. Its blog covers how design affects user behaviour, influencer marketing and pay-per-click competitor analysis.

Liam Pedley Design is a web design and digital marketing group in Leeds. It works with businesses and charities and says its approach starts with a consultation to learn about the client and review any existing website.

Services

• Website design and development: responsive sites built around a clear call to action.
• Search engine optimisation: audits and keyword research for sites that rank poorly.
• Social media management: running channels to bring visitors to the site.
• Content marketing: material for websites, print, social media and video.
• Website care packages: updates, security and speed maintenance.
• Consultancy: ongoing guidance as a client's digital needs change.

Clients

Businesses and charities in various stages, from new starters to those already online. Recent projects listed include a finance business partner and a business centre at Royal Quays.

Key facts

• Based in: Leeds
• Values: honesty, professionalism and reliability