LeadCoverage

LeadCoverage is a content marketing agency that ties public relations, demand generation and sales follow-up into one process for supply chain firms. It works with logistics and freight technology companies, and has offices in the United States, Panama and the United Kingdom.

What LeadCoverage offers

• Public relations — press and analyst work aimed at the buyers a client wants to reach.
• Demand generation — campaigns and paid media that bring in interested prospects.
• Intent data — tracking which accounts show buying signals so outreach can be timed.
• Revenue operations — setting up and tuning the marketing technology stack.
• Marketing automation — HubSpot configuration and sales follow-up on warm leads.
• Sales training — coaching that supports the go-to-market plan.

Who it works with

The agency concentrates on supply chain, logistics and freight technology businesses. Earlier material also mentions heavy industrial and technology clients, and customers on four continents.

Key facts

• Based in: Atlanta, Georgia
• Offices: United States, Panama and United Kingdom
• Partnerships: HubSpot partner