KayArray

KayArray is a marketing agency that handles social media, paid advertising and video for businesses. Its site explains what a social media manager does, from researching the audience and competitors to designing posts and scheduling content ahead of time.

What KayArray offers

• Social media management — content creation, hashtag strategy and profile management on LinkedIn, Facebook, Instagram, Twitter and Pinterest.
• Pay-per-click advertising — paid campaigns on Google and social platforms.
• Social media profile setup and audit — creating or reviewing a brand's accounts.
• Video production — promotional videos.
• On-page SEO — search engine optimisation for client websites.

Who it works with

The agency describes working with businesses that want more visibility and leads online, and it notes that social media results take months of steady effort to build.

Key facts

• Service focus: social media, paid ads, video and branding
• Approach: audience research, competitor analysis and planned content calendars