
Iteo


CCEP wanted to develop its own recognisable voice in the B2B market through its own employees In a company where “love for the brand, innovation and culture have brought the turnover rate close to zero”, the objective was to transfer this reality to digital media
Co-creating with Generation Z to transform the value chain. Sustainability has always been at the forefront of the business strategy of Brämhults, a Swedish premium juice brand, but now they wanted to go a step further and improve the sustainability of their processes as well To achieve this, they needed to work together with consumers to build a joint journey towards generating more sustainable juice
Creating innovative customer experiences. In the four years collaborating with the luxury car brand Lexus, we have had the opportunity to work on multiple innovation and digital transformation projects But the biggest challenge would not come until 2018, when we had the opportunity to design and develop a conversational technology bot on Facebook Messenger for the brand
Creating a premium brand from scratch. Our client, a real estate investment consultancy, was looking to position itself in the luxury property and housing sector in Panama, and set us the challenge of developing, from scratch, a brand and a digital asset encompassing their service offer in the market
A new digital ecosystem to give greater value to partners. Did you know that all barcodes in Spain are generated by La Asociación Española de Codificación Comercial? AECOC came with a clear request: to transform the relationship with its associates To achieve this we built a new digital ecosystem around the brand, which strengthened brand awareness and generated more conversions
The digital activation of a centenary brand. González Byass is one of the largest winery groups in the world, being active in more than 100 markets The company has been running for more than 185 years, so it needed to rethink its position in the digital environment To achieve this goal, they contacted Good Rebels, an international partner that would boost their entire digital ecosystem and increase their conversions
End-to-end data providers for digital marketing. DKV contacted us at the end of 2015 with a very clear necessity: a digital partner that would allow them to make the most out of their data and offer a complete analytics service for their digital marketing department
Generating a new revenue stream from an e-commerce platform.
The importance of a local strategy. Engel & Völkers is a real estate agency specialised in luxury homes and flats With more than 40 years of experience, it’s one of the most successful real estate agencies worldwide But despite all its strengths, the brand had one challenge: to improve its organic positioning
From corporate website to transactional eCommerce. General Óptica is one of the top companies in the Spanish optical sector and a reference in Portugal Until 2019, the brand only had an online catalog, with no chance of online sales But everything changed when we helped them with two objectives: to change its web strategy and create an online store
Regaining visibility in an international market. Pronovias got in touch with us after months of watching their organic traffic dropping The brand needed to recover their position quickly through a series of strategic conversion-oriented keywords, and also to reduce their dependency on paid campaigns All this, while boosting their growth in different countries
Creating a new commercial brand for Raventós-Codorníu Group. Raventós-Codorníu has been making wines for more than five hundred years, being one of the oldest wine companies in the world The group has fifteen wineries -with Codorníu as its flagship-, bringing together hundreds of brands of wines and cavas After the 2020 closures, the brand took on the challenge of unifying its different wineries into a single business, with the aim of promoting internationalization
A community with the IKEA ADN. Since its arrival in Spain back in 1996, IKEA has earned a place in our hearts and a spot in our homes But, its competition is growing In order to increase its presence and its status as a well-loved brand, IKEA gave us an exciting challenge: to build a credible and effective brand advocacy around the brand We really couldn’t say no
Marketing automation campaigns for lead conversions. TheFork, commissioned us to plan an onboarding and subscription process that would optimise the flow of communications throughout the customer journey for all their new registrations, from the moment the lead is captured until they make a reservation In parallel, we had to develop a recovery plan to revitalise the database of unproductive leads (leads that did not go anywhere)
Brand strategy, repositioning & design. With over 150 years of history, Plasencia Cigars is one of the largest tobacco producers and cigar manufacturers in the world It grows over 2000 hectares of the highest quality tobacco from the rich fields of Cuba to the sun-drenched soils of Nicaragua and Honduras And we have joined their journey, want to know how?
The art of managing a global brand across multiple countries.
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