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Content Marketing Agency

ItsTheROI

Search engine optimisation consultancy focused on keyword research, content and search intent

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About ItsTheROI

ItsTheROI is a search engine optimisation consultancy. Its stored profile describes SEO as a data-driven discipline, and says its role is to help clients understand what users want and how to deliver it, not to trick search engines.

Products and services

Keyword research: grouping queries by frequency and meaning to decide how a site's information should be organised.
Search intent analysis: using what searchers are trying to find to shape the content of each page.
Keyword mapping: a blueprint for planning content and pages that deserve to rank.
SEO recommendations: advice on marketing and web development decisions, drawing on analytics tools.
Landing page guidance: the view that search and pay-per-click landing pages should generally share content and layout.

Key facts

Experience: the profile refers to about fifteen years of change in SEO practice
Speaking: conference talks listed include SMX West 2016 and UnGagged Las Vegas 2015

Profile written by TrustList from the business's own published information, Oct 2026.

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