Internet Marketing Phoenix

Search and ads for local businesses in the Phoenix area

From its base in Phoenix, Arizona, this agency does digital marketing and says it has helped local small and medium sized businesses generate leads since 2003. Its site claims the top spot among marketing agencies in the city, which is the agency's own description. It says its focus is measurable results such as more calls, form submissions and revenue, and that it works across the metro area, from Scottsdale and Tempe to Mesa, Chandler and Gilbert.

Where the experience comes from

The agency traces its history to the early days of local online marketing, starting with a local job board that used search optimization and ads to compete against national sites, and then a national niche provider that generated leads in the automotive field. Its last role before turning to local businesses was at a software-based call tracking pay-per-click company that was later bought and rebranded. Search optimization remains, in its words, at the core of what it does, and it builds lead generation around SEO and pay-per-click advertising aimed at a business's physical location or chosen target areas.

Current services

The service list is SEO, Google Ads, Google Maps optimization, local content marketing and web design. SEO work covers site structure, content and backlinks to keep pace with changes in search algorithms. Google Ads campaigns use analytics to reach a defined audience. Maps optimization aims to make a business stand out in nearby searches, and local content marketing builds neighborhood-focused material to draw targeted traffic. Web design is described as responsive and tuned for conversions and search performance. It offers a free website report showing where a site ranks, and says the review now includes how a business appears in AI answer features.

Marketing advice for home service companies

Much of the site's older material is aimed at plumbing, electrical, roofing and heating and cooling firms. It explains how search, social media, email and paid ads each play a part: social posts such as before-and-after photos and quick replies to comments build reputation, email keeps current customers engaged with seasonal offers and event invitations, and pay-per-click and Google's local services ads put a business in front of nearby customers. It also advises on keyword research for each page, on-page and off-page SEO and using a website to collect reviews, and says nearly 60 percent of home service buyers start with a search engine.

Internet Marketing Phoenix is a digital marketing agency serving home service companies. Its material addresses trades such as plumbing, electrical repair, roofing and heating and cooling, and explains how online channels can draw in new customers and keep existing ones.

Services

• Search engine optimisation: using a business's website to generate more leads.
• Social media marketing: posting before-and-after pictures and engaging followers to build a firm's reputation.
• Social media advertising: paid promotion on networks such as Facebook and Instagram.
• Pay-per-click advertising: paid search adverts alongside organic work.
• Email marketing: keeping in touch with current clients.

Who it works with

The agency focuses on home services businesses, including plumbing, electrical, roofing and HVAC firms, and advises them on navigating search engine algorithm changes.