Icon Visual Marketing

Working from one studio in Oran Park, in South West Sydney, Icon Visual Marketing produces print, signage, vehicle graphics and branded merchandise on the same premises as its design work. The firm has been in business since 2003 and says it employs more than 40 specialists across print, production, creative and strategy.

Business print, signage and banners

Printing covers business cards, flyers, brochures, booklets, corporate stationery and tender documents, with deluxe finishes on stationery. Event and retail signage includes pull-up and silk banners, posters and site signs. Window decals, die-cut stickers, magnets and wall graphics are made to order, and custom wallpaper can be printed at any scale for offices.

Vehicle wraps, apparel and merchandise

Vehicle wraps and decals turn a fleet or a single car into a moving advertisement. The studio also embroiders uniforms, hats and workwear, and produces branded giveaways that customers are expected to keep. The firm says that embroidery and finishing are done in-house, so no work is handed to outside suppliers.

Print on demand and production advice

Print on demand lets a client order what it needs when it needs it, avoiding over-printing and stopping outdated stock from piling up. The production team takes part from the concept stage, advising on materials, production methods and finishes. The studio uses a Fuji Xerox digital press for high-quality output, and it also advises on print management for larger runs.

Packaging, branding and manufacturing clients

Recent work includes a farm-to-door packaging project for a pet supplement subscription, an integrated branding programme for a masterplanned community, and specialist marketing for a manufacturer, from strategy through to printed collateral. Catalogues and trade material are a further strand of the same production work.

Digital marketing alongside the press

Beyond print, the firm offers digital marketing, including search, social, programmatic and YouTube advertising, search engine optimisation, analytics and reporting, and strategy. Its method starts with a discovery workshop on what sets a client apart, moves to a marketing plan with a digital audit, and then carries out the activity with real-time reporting against agreed goals.