Happy punk Panda

Data as the foundation of digital strategy

Founded in 2006 in El Salvador, Happy punk Panda is a digital strategy firm that grew up alongside the region's big brands. The firm treats the internet as a source of data. Every action leaves a trace that shows where and when, but also how much, with whom and for whom. Happy punk Panda uses that data to measure the volume, quality and cost of results, to understand what drives success, and to predict where a brand is heading.

Design thinking for specific client problems

Design thinking is the method the firm prefers, because it allows innovation with a character of its own and keeps clients ahead of their market. The firm designs solutions for each client's particular needs and problems rather than applying one template. It says it optimizes teamwork so that the people working on a brand can move quickly together.

Ongoing management of a brand's digital activity

Digital strategy management is continuous. The firm keeps re-tuning the online work of each brand as outcomes and circumstances shift, and it says that knowing all the factors in each case is the basis for the strongest strategy. This lets a brand personalize its communication and reach its audience with more precision.

Clients in El Salvador and the region

The firm works mainly with brands in El Salvador and the wider region, adding a digital component to their operations. Its material is written mainly in Spanish, and it says that the work measures outcomes accurately while also explaining the strengths, opportunities and challenges behind each result. The firm's working method puts design thinking at the front, so a plan begins with the problem a brand actually faces rather than with a channel. It also argues that data should shape communication, and that a brand reaches its audience more effectively when it knows which activity is working.