hansikar technologies

Digital marketing has mostly taken over offline or traditional marketing And offline marketing isn’t as powerful and effective as it was before Marketing has always been about connecting with audiences in the right place and at the right time This means you should be there where potential customers spend most of their time, i e , on the internet

The world is transforming into the digital version where transactions (buying/selling), renting transport (through applications like Uber), bookings and reviews (through sites like Tripadvisor and Yelp), elections, etc everything is through internet usage

Marketing strategies are formulated to be more focused on the digital platform compared to the traditional offline platform Taking this change into consideration, businesses and organizations in developed 1st world nations started implementing a digital marketing strategy to save time, and money, and get recognized on a global stage

Here are some Mind-Blowing Facts you should know:

1 The search engine drives around 93% of all website traffic

2 Content with relevant images gets around 94% more views

3 The average customer attention span is 8 seconds, so you need to make your content count

4 Infographics are liked and shared on social media three times more than other types of content (Social Media) 5 Search ads can increase brand awareness by 80%, and display advertising increases website traffic by 200%

6 Six trillion Emails are sent and received each year (OptinMonster) 7 55% of buyers do search via social media (IBM) 8 Google receives an average of 63,000 searches every single second

9 81% of internet users agree that blog posts are trusted sources for information or advice

10 82% of consumer internet traffic will be video by 2021

Digital Marketing in Nepal’s context:

Digital Marketing in Nepal is a relatively new trend But many people, businesses, and organizations have already started applying digital marketing to boost their business and profit Internet/Digital marketing is the definite choice for all companies that are trying to boost their digital growth

As the number of customers going online is increasing, the chances of reaching potential consumers are higher Along with this reason, implementing digital marketing has marvellous benefits as it’s the most cost-effective platform for marketing in Nepal

However, internet marketing till now has made minimal progress in Nepal due to a lack of knowledge about it the general public Digital marketing in Kathmandu city, however, is a growing trend, and businesses in the capital have started going digital

“If Your Business Is Not On The Internet, Then Your Business Will Be Out Of Business” – Bill Gates

Recently Nepalese businesses have started to realize the importance of a digital presence and business or Company has grown and achieved success on a global scale

According to statistics from NTA, “As of October 2017, 16 67 million Nepalese had been connected to the internet, up 15 60 percent year-on-year ” This means nearly 63 percent of Nepal’s population is now connected to the internet Every Government agency, private firms, NGOs’s and INGOs are starting to increase internet reach and awareness in Nepal

Digital marketing in Nepal is a growing sector with huge potential But unfortunately, because of a lack of digital presence of all businesses, Nepal’s digital market has become a playground for businesses to dominate in their respective fields through digital marketing

However, this kind of practice might turn the digital platform into a battleground in the coming years as more and more companies start competing digitally

Source of Digital Marketing in Nepal

Does creating a website suffice your hunger for business growth? – of course, it won’t! You must apply proper sources of Digital Marketing for its development and growth

A website is a prominent part of Digital Marketing in Nepal, or anywhere else in the world, you must adhere to the different sources for a better result To successfully run your business via digital marketing in Nepal, you must consider applying the following sources to your website

1. Social Media Marketing

The world has become a web of networks where people can connect with anyone at any place through the means of social media Anything you post on your social media can be shared with anybody around the world

It not only serves the purpose of communication, but it has also become a powerful tool for Digital Marketing So, social media is an efficient and effective method of Digital Marketing