GMH Consultants, LP

Coaching service businesses to win and keep customers

A service business lives on a steady flow of new clients, and getting them is only half the problem, which is why this consultancy pairs business coaching with digital marketing. It says it has helped businesses for more than ten years to win customers, raise customer satisfaction and improve profit, and it describes itself as a full-service, one-contact consulting firm for small businesses.

Acquiring customers and keeping them

For firms in service industries, the consultancy treats acquisition and retention as a pair. Its acquisition techniques are meant to make the phone ring and the inbox fill. Retention, it says, is a fine art that customer-driven businesses need in order to survive. Its consultants work as hands-on trainers who come to the client's own premises, teach the owner and staff how to deal with customers, and keep disruption to a minimum, working at the client's pace.

Business coaching on processes and metrics

The coaching side sets up processes and procedures for small businesses and tracks results through measures such as collections for services rendered, worker productivity, job satisfaction, customer retention and community feedback. The firm's reasoning is that many owners know only a few parts of running a business well. Thirty years of experience, it says, can mean the same three or four tasks repeated for thirty years, and so its coaching helps owners identify what employees need to learn or whether someone should be hired to teach them.

Web presence and local search

The digital side starts with website design for small businesses. It also covers search engine optimization, management of Google Business Profile listings and registration in business directories, so that a local firm appears in the places customers look. Paid advertising on Google and Facebook is part of the same work.

Niche marketing

The consultancy also offers niche marketing, which aims promotion at specific segments of the market rather than the general public.

Who it is for

Its clients are small businesses, especially in service industries, and the firm says it represents each client individually, treating the business's success as its first priority.

GMH Consultants, LP pairs business coaching with digital marketing for small firms, with a focus on service businesses that depend on a steady flow of new customers. It says it has been doing this work for more than ten years and runs customer service training at the client's own premises.

Services

• Business coaching: setting up processes and procedures, with attention to collections, staff productivity and customer retention.
• Client acquisition and retention: methods for winning new customers and training staff to keep them.
• Website design: building sites for small businesses.
• Search and local listings: SEO, Google Business Profile management and business directory registration.
• Paid advertising: Google and Facebook ad campaigns.
• Niche marketing: marketing aimed at specific market segments.

Clients

The firm works with small businesses, particularly those in service industries.

Key facts

• Experience: more than ten years of consulting, by its own account
• Delivery: on-site, hands-on training at the client's business