Girlilla Marketing

Girlilla Marketing is a female-led digital marketing agency set up in 2008 in Nashville, Tennessee. It runs the online presence of entertainers and brands, from content planning and social channels to fan-club and subscription income. Founder and chief executive Jennie Smythe previously worked in music marketing at record labels and media companies.

What Girlilla Marketing offers

• Social media marketing: planning, captioning and producing short-form content that keeps to a client's brand look on each network.
• Content development: content strategy, platform optimisation, photo and video direction, plus training on good practice.
• Digital monetisation: virtual events, paid subscriptions, VIP packages, paid fan clubs and creator funds.
• Partner campaigns: branded campaigns run with sponsors, partners and charities, kept compliant and closely monitored.
• Analytics and reporting: goals, growth updates and summaries of what is working, shared every two weeks.
• Creative services: branding, art direction, merchandise, logo refreshes and press materials.

Clients

Its roster is mainly musicians and entertainment brands; the site names Dead & Company among the acts it has handled.

Key facts

• Based in: Nashville, Tennessee
• Founded: 2008
• Leadership: founded and led by Jennie Smythe