Girlilla Marketing

We work with you to develop your online repertoire & implement a personalized content strategy We ensure your investment in content is properly monetized & amplified on the appropriate channels Additionally, we offer branding, graphic design, photo direction & more

Virtual Events & Paid Subscriptions VIP Packages & Fan Clubs Creator Funds & Multi-Channel Networks We help you navigate the ever-changing creator economy, educate you on new monetization opportunities & optimize your existing revenue streams

We work hand-in-hand with your partners, sponsors & charities to create genuine campaigns that are compliant with relevant legalities We ensure all collateral is authentic & utilizes creative copy, while monitoring your paid media campaigns closely for maximum impact

We make certain your most valuable tools are housed with the right partners & platforms Once successfully established or refreshed, we work to collect the most important data & maintain touchpoints with your consumers through each avenue of communication

Weekly Task Tracker Updates We provide baseline goals, updates on growth trajectory, a summary of the strategies that are working best & anecdotal highlights on a regular basis We use data & consider trends to constantly adjust our plan of action

meet the girlilla marketing team.

Jennie began her career in the mid-1990s working for Elektra Entertainment, Spivak-Sobol Entertainment, Disney’s Hollywood Records and more In the early 2000s, she moved to YAHOO! Music as Director of Marketing and Promotion which eventually led her to move to Nashville to work for Warner Bros Records’ New Media Department and then as Clear Channel’s Senior Director of Content and Marketing In January of 2008, Jennie launched Girlilla Marketing, which will celebrate 15 years in 2023

Jennie is honored to serve on the boards of Country Music Association (2023 President-Elect), CMA Foundation (2019 Chair Person, 2022 Chair Person) and Music Health Alliance She is also a former board member of Academy of Country Music, and a graduate of Leadership Music (class of 2010- best class ever!)

Jennie has been featured in AP, Billboard, Fast Company, People, HITS, The Tennessean and is grateful to be included in the 2022 Music Row, Rising Women on the Row and for 3+ years as a recipient of the Nashville Business Journal’s Women in Music City Awards

Ashley has been with Girlilla Marketing since the company first opened its doors in 2008 15 years later, Ashley specializes in organizing client’s digital ecosystem into a streamlined strategy that targets both marketing objectives and engagement She is an accomplished leader and has appeared on multiple panels, podcasts, and events to share learnings and contribute to the larger digital marketing community

Ashley is a graduate of Belmont University’s Mike Curb College of Entertainment & Music Business She is currently taking part in Leadership Music’s Class of 2023 and is an active member of SOURCE and Digital Divas She is also a SOLID and Women’s Music Business Association alumna, a voting member of the Country Music Association and Academy of Country Music and was also included in Music Row’s Next Big Thing Directory in 2021

Stevie joined Girlilla Marketing at its inception and has been implementing innovative digital marketing strategies, developing creative content concepts and overseeing on-the-ground activations for over a decade With a degree in Music Business from Middle Tennessee State University and previous stops at Broken Bow Records, Lyric Street Records and various management companies, she brings an array of insight and experience to her diverse client roster From Maddie & Tae to Darius Rucker, she provides a unique, enthusiastic and hands on approach to ensure fans remain engaged and numbers continue to grow

She has appeared on many industry panels, contributed to various news features is a member of the Academy of Country Music, Country Music Association, and Digital Divas She was chosen as one of HitsDailyDouble’s Noisemakers and selected for Music Row’s 2022 Next Big Thing Industry Directory Fun fact: Stevie is the voice behind Girlilla Marketing’s 10 year celebration video! Lindsey joined Girlilla Marketing in May of 2017 after graduating from Vanderbilt University Before joining the team, Lindsey explored the world of digital marketing and fan engagement with internships at the Country Music Association, Borman Entertainment, and Black River Entertainment

Lindsey serves as a mentor for CMA EDU students and is proud to be a member of the Academy of Country Music, Country Music Association, and Digital Divas She has appeared on many panels for students aspiring to work in digital marketing and the music industry at-large Lindsey was recently selected for Music Row’s 2023 Next Big Thing Music Industry Directory

Conley joined Girlilla Marketing in August of 2016 as an intern and hasn’t been able to shake the digital marketing bug since After graduating from Belmont University, Conley joined the team full time in June of 2017 She also deepened her interest in marketing through deploying initiatives for various local businesses Conley is a proud member of the Academy of Country Music, Country Music Association, and Digital Divas

Alex joined the Girlilla Marketing team in July of 2017 after gaining experience working with the American Marketing Association (AMA) and Average Joe’s Entertainment Her research-based marketing projects at the AMA sparked her interest in digital marketing and she relocated to Nashville to pursue that passion shortly after Alex is a proud member of SOLID, the Americana Music Association, International Entertainment Buyers Association (IEBA), the Academy of Country Music and Country Music Association and is a graduate of Valdosta State University

A graduate of Belmont University, Alli Murray joined Girlilla Marketing in 2020 She brings with her digital marketing experience from KP Entertainment, Red Light Management and an independent venue in London She is passionate about her clients and finding new ways to propel them forward, specifically with new tour marketing tactics and content roll out strategies Alli is a member of SOLID and currently serves on the communications committee

Gigi joined the Girlilla Marketing team in April of 2021 While majoring in applied mathematics at Lipscomb University, she quickly realized that marketing and design were her passion, spending her senior year pursuing minors in graphic art and social media marketing

After graduating from Louisiana State University with a degree in marketing, Maddie joined the Girlilla Marketing team in January 2021 She found a passion for marketing in the entertainment industry after spending two summers interning for Triple 8 Management in Nashville

Catherine joined the Girlilla Marketing team in early 2022 While earning her M B A at Middle Tennessee State University, she interned at Kathryn Good Marketing, and realized her love for all things digital marketing

Haley joined the Girlilla Marketing team after graduating from Florida State University and a brief stint in the world of beauty and influencer public relations She made the move to Nashville to pursue her interest in digital marketing for music and entertainment

Kate joined the Girlilla Marketing team in May 2022, after graduating from Belmont University During her time at Belmont she co-founded a student organization called Music Row Promo, which connects students and professionals to workshop music industry related marketing projects

Prior to joining the Girlilla team, Kate spent a year gaining experience in digital marketing at Q Prime South and two years working part-time at Ocean Way Nashville Studios She currently serves as Co-Director of Digital for Young Entertainment Professionals (YEP) Nashville