Friday

Friday - Digital Agency is a growth agency that brings digital marketing and user experience (UX) design together under one roof. Its argument is that the two disciplines are usually run separately, and that joining them up across the whole customer journey helps visitors turn into buyers at a lower cost.

Services

• Conversion-focused digital marketing: campaigns planned around turning traffic into sales rather than raw visits.
• User experience design: research into what an audience needs, then designing sites and journeys around it.
• E-commerce projects: building online shops, including award-winning work for the Folláin brand.
• Research and challenge: testing a client's assumptions early so a project keeps its focus.
• Social-ready content advice: guidance on planning photo and video shoots so the results suit social channels.

Who it serves

The agency presents itself as an extension of the client's own team. Testimonials on its pages come from the marketing director of RKD Architects and the corporate affairs director of Fyffes.

Key facts

• Award: won the e-commerce category at the Spider Awards for its Folláin project
• Approach: open, research-led process with shared ownership of results