Fractional Marketing Group

Small companies need marketing that sells

Rank your company’s marketing sophistication on a scale of 1-to-10 Where do you stand? To grow you need to take it to the next level

FMG is your sales-centric marketing source Efficient, affordable, and unbiased

Whether it’s building a marketing plan, optimizing campaigns, or developing marketing assets – We work independently or along side your team to prioritize and fulfill requirements at a fraction of the cost

Assemble a real marketing plan Build demand generation funnels Create fresh, relevant content Fractional Marketing Group aligns with 5 steps to create scalable demand:

• E

1. Target the Right People • Develop an ideal customer profile with buyer personas • Build and segment your marketing database • Conduct research to understand the competitive landscape

1) Target the Right People

• Develop an ideal customer profile with buyer personas • Build and segment your marketing database • Conduct research to understand the competitive landscape

• D

2. Control Market Perception • Become a trusted authority with thought leadership • Develop a stream of content to prove it • Ensure consistency of messaging across platforms

2) Control Market Perception

• E

3. Build Initial Dialogue • Create inbound and outbound touch points • Deploy Account Based Marketing campaigns (ABM) • Leverage marketing automation and efficiency tools

3) Build Initial Dialogue

• D

4. Follow Up and Convert • Cultivate initial dialogs with ongoing nurture campaigns • Score and qualify leads through the pipeline • Convert to specific next actions

4) Follow Up and Convert

• E

5. Expand the Relationships • Stay in front of customers to grow the relationship • Uncover opportunities to upsell and cross sell • Seek referrals

5) Expand the Relationships

Insource Outsource Your Source

Two easy ways to get what you need:

• Add senior marketing expertise on a fractional basis
• Billed by the day, week or month
• Expand or reduce as needed
• Based on discreet deliverables
• Priced by project or fixed monthly fee
• Deployed through FMG’s independent network Put these company experiences to work for you: