Falia

Managed marketing with a monthly plan

Falia is a web marketing agency based in Montreal and the Laurentides region of Quebec, with clients in other parts of Canada, in France, Switzerland, England, the United States and further afield. Its main activity is managed digital marketing for regular clients, covering everything needed to generate leads and online sales. Clients receive their own team of digital marketing specialists on a monthly plan that can change with their needs, with access to a growth strategist for B2B, B2C or ecommerce work. The agency says its team has experience in B2B, B2C and ecommerce marketing alike.

Websites built for search and conversion

The web design service covers both redesigns of existing sites and new builds. The agency says its designers recommend changes that improve conversion and organic search ranking, and that website projects are offered at a fixed price so the client is not surprised by extra costs. Its specialist platforms are WordPress and HubSpot. WordPress sites are hosted on Google Cloud through a managed hosting service for WordPress, and HubSpot sites include maintenance and hosting.

Shopify stores and ecommerce builds

For online shops, the agency says it works as a Shopify partner, designing stores that are optimized for conversion and for reaching sales targets. Accounting software can be connected to the store through the native extensions Shopify offers, through Zapier or HubSpot's Operations Hub, or through an application programming interface. The aim is an ecommerce set-up that can grow and fits the way the business runs its processes.

Dashboards and performance measurement

Managed clients receive a live dashboard in Google's data tools, built around indicators such as the number of leads, conversion rate, advertising results and cost per conversion, along with any other measures specific to the client's sector. The agency says key performance indicators are set up in the first weeks of work, so that the return on each campaign can be seen clearly, whether it runs through paid digital advertising, search, email, social media or marketing automation.

Marketing automation and CRM set-up

Automation covers the repetitive work that a small team has no time for. The agency describes setting up welcome messages, segmenting contacts by rules tailored to the client, and building workflows that carry out manual steps automatically. It also identifies the most engaged contacts and brings in information from other platforms. CRM implementation is offered for B2B and ecommerce clients, using ActiveCampaign and HubSpot.

Training and strategic coaching

Falia also runs digital marketing training with practitioners from different sectors, which the agency says is practical and can be applied straight away. Strategic coaching is offered alongside the training for businesses that want to build their own capability. The firm presents its overall approach as using data to measure, analyze and improve every part of a client's digital marketing.