EGAMI Group

EGAMI Group is a brand and marketing agency that concentrates on multicultural consumers. It calls this group the multidimensional mainstream and builds campaigns to reach it. Work combines research-led planning with creative production across several channels.

Products and services

• Integrated creative campaigns: joined-up advertising and brand work that runs across multiple channels.
• Cultural insight: a proprietary planning process used to shape campaign thinking.
• Thought leadership: an original study on how multicultural consumers want brands to see them.
• Cultural issues dashboard: a tool that helps brands judge when to act on, wait out or avoid a social issue.

Who it works with

The agency works with brands that want to reach diverse audiences, and describes itself as an accelerator for such campaigns.

Key facts

• Type: brand and marketing agency
• Research: publishes its own study on multicultural spending and identity
• Workplace: certified as a Great Place to Work