DLG (Digital Luxury Group)

DLG (Digital Luxury Group) is a marketing and intelligence agency that works only with luxury, premium and lifestyle brands. It focuses on reaching wealthy and very wealthy consumers, and the team has been spread across Geneva, New York, Paris and Shanghai.

Products and services

• LuxuryIQ: a data platform built for the luxury sector, drawing on 1.4 billion data points across more than 185 brands in 64 markets and feeding into the tools brand teams already use.
• Strategy and advisory: consulting and implementation built on its ADBOR framework, which links audience, demand, brand, offering and revenue.
• Creative and media: campaign ideas, video and photo production, motion design and CGI, plus performance media and analytics.
• Search and digital experience: SEO and paid search, UX research, UX and UI design, and platform set-up.
• Social and digital PR: social media communication and public relations for luxury houses.
• Research reports: studies such as a 2026 report on AI adoption in luxury, produced with Europa Star, and work on the Chinese handbag market with Re-Hub, a DLG company.

Clients

Clients include watch, jewellery, fashion, beauty and spirits brands; its case studies cover Urban Jürgensen, Cellcosmet, Glenfiddich and Parmigiani Fleurier. Much of its research looks at the Chinese luxury market.

Key facts

• Offices: Geneva, New York, Paris and Shanghai
• Team: about 130 people across luxury, creative, marketing and technology
• Other platforms: Luxury Society, an online resource for luxury industry professionals
• Group company: Re-Hub