DirectAvenue

DirectAvenue is a media agency specialising in direct response television. It plans, buys and measures advertising across traditional broadcast TV and streaming or connected TV, aiming at campaigns that bring measurable customer responses. A data and analytics team works alongside the buyers on every account.

What DirectAvenue offers

• Linear TV buying — planning and purchasing broadcast television airtime for response-driven campaigns.
• Connected TV and OTT — advertising on streaming services and smart TV platforms.
• Multichannel media — digital display, online video and social placements run alongside TV.
• Measurement and analytics — tracking brand and performance results across screens to guide spending.
• Account stewardship — daily management and adjustment of live campaigns.

Who it works with

Consumer brands that use television to grow. Brands whose marketing leaders have endorsed the agency include eharmony, Beachbody, ZipRecruiter, GoodRx, Babbel, AutoPets and Full Sail University.

Key facts

• Leadership: chief executive with about 30 years in the industry
• Senior team: media heads with over 20 years in direct response and media buying