Digital Web Properties

Digital Web Properties, also known as DWP, runs SEO for other marketing agencies under their brand names. Partner agencies pass on client work, and the DWP team plans, carries out and reports on it, so the agency can present the results as its own. It started out as a content marketing agency with a B2B focus.

What Digital Web Properties offers

• On-page SEO — metadata, schema markup, technical fixes and page speed improvements.
• Off-page SEO — backlink building, forensic audits and Google Business Profile work.
• Content strategy — content plans built around transactional keywords to grow organic traffic.
• Web development — including site migrations to new domains and blog management.
• Reporting — regular, open reports on the work done for each client.

Who it works with

Its main clients are agencies that resell SEO; earlier work covered startups, established brands and individuals.

Key facts

• Model: white label, delivered under the partner agency's name
• Other services: reputation management and PR outreach