Digital Litmus

You don't need us to tell you that ad hoc demand generation just doesn't work All the effort and expense without the results It doesn't have to be that way Our Demand Generation Machine™ service is a 'done-for-you' approach to business growth We operate as a true extension of your team, giving you a 'virtual CMO' and all the experts needed to deliver more leads, sales, and happier customers

• A demand generation strategy

• The solution… OUR STRATEGY SERVICES To say strategy is important is an understatement! All the blogs, chatbots, and PPC in the world can't fix bad strategy

• Whether you're just starting out, or a seasoned pro, we can help

• Our friendly CMO-level strategists will work with you to design the right strategy for your goals

• We love the B2B challenge, and have been around its block many times, so we'll have the perfect mix of energy, enthusiasm, and ideas to create the right strategy for you

• FIND OUT MORE To say strategy is important is an understatement! All the blogs, chatbots, and PPC in the world can't fix bad strategy Whether you're just starting out, or a seasoned pro, we can help Our friendly CMO-level strategists will work with you to design the right strategy for your goals We love the B2B challenge, and have been around its block many times, so we'll have the perfect mix of energy, enthusiasm, and ideas to create the right strategy for you

• Help with my marketing technology

• The solution… OUR MARTECH SERVICES These days, there's no line where marketing stops and technology begins

• It's one and the same

• But a marketer can't do everything right? It's too much to ask to have one person who's great at the written word, campaigns, and marketing technology

• That's why you need dedicated experts who live and breathe the software

• Our highly qualified team of experts will ensure you have the right tools in place, and that they are set up for success

• FIND OUT MORE These days, there's no line where marketing stops and technology begins It's one and the same But a marketer can't do everything right? It's too much to ask to have one person who's great at the written word, campaigns, and marketing technology That's why you need dedicated experts who live and breathe the software Our highly qualified team of experts will ensure you have the right tools in place, and that they are set up for success

• Content that attracts and converts

• The solution… Build a Content Engine It's true, content is the fuel for demand generation

• But the wrong content will only splutter its way to poor results

• The right strategy is CRITICAL

• It needs to attract your buyers at the right time, in the right channels, so we can actually convert them into sales

• It also needs to be manageable and multi-purpose - think sales enablement & campaigns

• We can collaborate with your in-house content team, or we can create content for you

• Everything from social media and blogs posts, all the way through to EBooks and whitepapers

• FIND OUT MORE

Build a Content Engine

It's true, content is the fuel for demand generation But the wrong content will only splutter its way to poor results The right strategy is CRITICAL It needs to attract your buyers at the right time, in the right channels, so we can actually convert them into sales It also needs to be manageable and multi-purpose - think sales enablement & campaigns We can collaborate with your in-house content team, or we can create content for you Everything from social media and blogs posts, all the way through to EBooks and whitepapers

• To generate more leads
• The solution… INBOUND & ABM CAMPAIGNS If you have a specific campaign brief, we can help you to design, deliver, and manage it all the way
• Our campaigns are always integrated - that means we target your buyers across a wide variety of channels (e
• g Paid Search / Social etc)
• Inbound Campaigns cast a wide net over your target market, whereas Account Based Marketing campaigns focus on specific companies you'd like as customers
• With top notch creative and outstanding performance marketing, you can be confident the campaign will hit your targets
• FIND OUT MORE

INBOUND & ABM CAMPAIGNS

If you have a specific campaign brief, we can help you to design, deliver, and manage it all the way Our campaigns are always integrated - that means we target your buyers across a wide variety of channels (e g Paid Search / Social etc) Inbound Campaigns cast a wide net over your target market, whereas Account Based Marketing campaigns focus on specific companies you'd like as customers With top notch creative and outstanding performance marketing, you can be confident the campaign will hit your targets

• To improve my website and conversion rate
• The solution… A GROWTH-DRIVEN DESIGN PROGRAMME Fire-and-forget website redesigns are a recipe for disaster
• Website improvement needs to be iterative, incremental, and directed by data
• Growth-Driven Design is a framework for building, measuring, and learning your way to a high-performing website
• Our team of designers, developers, and demand experts combine their skills to ensure your website is primed for success
• Let's transform your website into a lead generation machine
• FIND OUT MORE

A GROWTH-DRIVEN DESIGN PROGRAMME

Fire-and-forget website redesigns are a recipe for disaster Website improvement needs to be iterative, incremental, and directed by data Growth-Driven Design is a framework for building, measuring, and learning your way to a high-performing website Our team of designers, developers, and demand experts combine their skills to ensure your website is primed for success Let's transform your website into a lead generation machine

• To improve my sales team's performance
• The solution… SALES ENABLEMENT Sales & Marketing are like peas in a pod
• There's plenty of room for everyone, but when they're misaligned things can get bumpy! So much of what marketing does can be of benefit to sales and vice-versa
• This is where sales enablement steps in
• It is the process of aligning your sales and marketing teams with the best technology, processes, and content for a game-changing uplift in performance
• This is quick-win territory - so what are you waiting for? FIND OUT MORE Sales & Marketing are like peas in a pod There's plenty of room for everyone, but when they're misaligned things can get bumpy! So much of what marketing does can be of benefit to sales and vice-versa This is where sales enablement steps in It is the process of aligning your sales and marketing teams with the best technology, processes, and content for a game-changing uplift in performance This is quick-win territory - so what are you waiting for?

The Demand Generation Machine Framework™

To consistently get results, your demand generation has to be strategic, systematic, and measured Your campaigns have to shine, and your MarTech must be fine-tuned Your website must convert and your sales team need to be enabled for success That's why we've created the Demand Generation Machine Framework to plan, execute, and measure your way to success

Why Partner with Us?

Our CMO-level strategists ensure that everything on your demand generation roadmap is always delivering maximum value as quickly as possible

We specialise in driving growth in B2B companies We know how to grow complex businesses, with long sales cycles, and limited resources

Extension of Your Team

Our ethos is based on partnership We know that collaboration is the secret ingredient that drives success We will operate as a true extension of your team