Dar Media Marketing

Omnichannel marketing plans tied to business goals

In Cluj-Napoca, Romania, the agency Dar Media Marketing plans and runs campaigns across several channels at once, linking each marketing activity to a client's business objectives. The agency aims for measurable results, in the form of leads and sales, and it says its strategies are built to bring profitable customers into a business rather than to chase attention for its own sake. Its strategy work is the starting point for the rest of its services, so that every channel serves the same overall plan.

Paid advertising on five platforms

Pay-per-click campaigns are a major part of the offer. The firm runs paid advertising on Facebook, Instagram, Google, LinkedIn and TikTok, with the aim of winning new customers and improving the return on each campaign. It also runs search engine optimisation for online shops, including competitor analysis that looks at how rival businesses appear in search results. For ecommerce clients the firm sets out marketplace and own-platform choices and explains how to grow a store's reach.

Email, social media and content

Email marketing campaigns are used to sell, to educate and to build long-term relationships with current and future customers. The team plans and writes these sequences around the client's audience. Social media management covers the running of client accounts, with targeted posts, original content and creative video intended to build an engaged community.

Creative work in house

The agency also produces graphic design, video and copywriting for its campaigns and for brands. Creative work is produced alongside the marketing plan so that the visuals and words match the channel and the goal. The firm presents its creative team as its own in-house group, which means graphics, video and copy can be adjusted quickly as results come in.