CYLNDR

Campaign films made with post-production under one roof

CYLNDR trades as CYLNDR Studios and sums up its output as content driven by design. The work its older material records is mostly film: television masters, social cut-downs and print assets made for well-known consumer and technology brands, with the shooting and the finishing handled by the same in-house team.

Studio finishing and visual research

A recurring point in its project write-ups is that edit, Flame retouching, grading and sound are done in its own studios, which lets it turn big productions around quickly. For a gin brand's London-themed spot, an in-house research and edit team went through image libraries and specialist content sites to find pairings of visuals, and the production team planned what had to be shot so that new footage matched the stock material exactly. Retouchers then worked the pairings into a single visual treatment, and the job ended as a global television master with cut-downs for digital and social use and a set of print masters ready for adaptation by local markets.

Social films and projected faces

For a premium paint maker that wanted to counter the idea that its paint marks easily, the agency directed three short social films in a simple studio set, applying messages in liquid handwriting to freshly painted walls and showing ketchup, mud and felt tip wiping away. A face mask campaign for a skincare brand ran across social channels in the EMEA region, and used the human face as a projection surface, shot over two days in a large photography studio with specialist projectors and lighting.

Influencers and social channels

CYLNDR also describes a global search for influencers whose audiences matched a tablet launch aimed at teachers and students. It handled creative development, the brief and a shoot overview for new content, plus the contracting and licensing of existing reviews, and edited it all into one film. For a technology company it produced the content that launched and grew a first global Instagram channel in 2020, with more than 100 posts and stories built on one visual identity, using illustrators, influencers and its own designers and animators. Some of that content was adapted for video platforms and for large outdoor screens in London, New York and Milan.

Multi-country shoots and 3D work

Its list of projects also covers repositioning films for a professional networking platform in the UK, Germany and France, shot over two weeks across three European countries with casting, production management and location scouting done in-house, and delivered with subtitles for each local language. A three-day shoot in Budapest was its first major production. The in-house VFX team has also built 3D animation, including a seasonal, flower-arranging inspired film for a gin and an eight-week animated world for a memory and storage product range, which the old text says reached millions of plays on Instagram and YouTube.

CYLNDR, trading as CYLNDR Studios, is a content and influencer agency that describes its output as modern content powered by design. It handles concept, shooting and post-production largely in its own studios, delivering TV masters, social cut-downs and print assets for brands.

Products and services

• Campaign films: directed TV and social films, from simple studio builds to multi-day shoots.
• Post-production: editing, Flame retouching, grading, sound, versioning and distribution across markets.
• Visual research: sourcing library and stock footage to pair with newly shot material.
• Influencer content: finding creators who reach a target audience and editing their content into brand films.
• Social content: short films and assets built for social channels.

Who it serves

Past projects include a Spirit of London campaign for Beefeater, wipeable-paint films for Farrow & Ball, a face mask campaign for NIVEA across EMEA, and influencer work for the Samsung Tab S6 Lite.

Key facts

• Studios: in-house edit, Flame, grade and sound
• Reach: campaigns run globally and across the EMEA region