Curious

Curious is a marketing agency for companies whose products need a longer sales conversation, such as B2B services and SaaS. Rather than broad advertising, it targets small, specific audiences again and again, using ideas from behavioural economics to build awareness and trust until prospects are ready to talk to sales. The agency works closely with each client's sales team.

What Curious offers

• Positioning — defining what makes a business different and keeping that message consistent.
• Targeted awareness campaigns — repeated outreach to a narrow list of ideal prospects.
• Sales and marketing alignment — support for sales teams at each stage of the buyer journey.
• Content distribution — digital and traditional content placed in front of chosen audiences.
• Engagement tracking — measuring response and flagging opportunities for sales follow-up.

Who it works with

• B2B firms and SaaS companies
• Businesses with small markets or limited marketing budgets
• Investors who want their portfolio companies to market well