Curalate

Curalate is a platform for collecting and showing user-generated content, such as shopper photos, videos and reviews, on retail product pages. Its old web address now forwards to Bazaarvoice, and the product is presented as part of that company's platform for brands and retailers. The service helps consumer brands use customer content to support purchase decisions online and in stores.

What Curalate offers

• Ratings and reviews — moderated customer reviews shown on a brand's own site and shared out to retail partners.
• Visual and social content — shopper photos and social posts turned into shoppable galleries.
• Questions and answers — shopper Q&A displayed on product pages.
• Sampling for launches — a community of product testers that writes early reviews for new products.
• Review syndication — distribution of content across a network of retailers.

Who it works with

Consumer brands and retailers, including food, beauty and home goods companies, use the platform.

Key facts

• Parent platform: Bazaarvoice
• Scale: more than 13,000 brands and retailers on the network, as stated on the site
• Moderation: over 250 moderators check submitted content