Criterion.B

Criterion.B is a marketing agency that specialises in the multifamily residential sector, helping apartment communities attract leads and build their brands. It covers brand creation, printed material, websites and online marketing, and runs a portal for property marketing.

What Criterion.B offers

• Branding and logos — brand strategy and identities for apartment communities and companies.
• Print and promotional items — printed materials and branded merchandise.
• Social and digital marketing — social media management, email campaigns, SEO and paid media.
• Content marketing — blogs, press releases, eBooks and infographics.
• Web design and development — responsive websites for properties.
• AMP Studio — an all-in-one portal for managing property marketing.

Who it works with

Its clients are multifamily property owners, developers and builders. Projects shown include Camellia at One Nexton, Aviata West Love, Sayan Construction and The Lindy.

Key facts

• Sector: multifamily housing
• Experience: over 100 years combined across the team