Acceleris

The agency’s highly experienced team includes former national and international print and broadcast journalists, as well as B2B social media, B2B PR and B2B SEO agency professionals working across a wide variety of sectors, including engineering, legal, education, transport and healthtech

The combined agency boasts one of the country’s most respected reputation management offerings, having won over 60 awards both in the UK and internationally, including ‘Best Issues & Reputation Management Campaign’ at the prestigious European Communications Excellence Awards three times in the last five years, in Munich, Berlin and Stockholm

Following Acceleris’ acquisition of Limelight last year, the combined business has experienced a strong period of growth and expansion, winning over 20 new UK and international accounts

New clients include top accountancy firm, EY; global intellectual property rights specialist HGF; leading UK specialist construction services company Rhodar; maritime sector pensions provider Ensign; and the Association of Charitable Organisations – the UK umbrella body for over 100 charities supporting people in need

In October, the company appointed Sandra Hobson from the corporate team at global agency, Golin, to spearhead its strategic growth into the London market

Louise Vaughan, managing director of Definition, said today: “Moving to a single brand was an integral part of our strategic plan and we are delighted to unveil it as we begin 2019, our first full year as an integrated agency We believe it presents a single, strong and distinctive brand to the market, with shared values, common objectives and a portfolio of services that will drive new growth opportunities

“In today’s 24/7, information-driven world, the ability to define, refine, promote and protect reputation for major corporate clients, senior executives and entrepreneurs is critical Acceleris and Limelight can each demonstrate a strong record of achievement in this increasingly important aspect of communications and together, under this single brand, we have a market-shaping offer of real value to clients ”

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