BTL Creative

BTL Creative is a German below-the-line marketing agency that specialises in product sampling for fast-moving consumer goods. It works with trained student brand ambassadors who hand out products and create in-person brand experiences, with campaigns run across Germany.

Products and services

• Product sampling: getting physical products into the hands of the target audience.
• Student brand ambassadors: trained students who promote products face to face in their own cities.
• Event and campus activation: sampling and brand moments at events and universities.
• Point-of-sale sampling: targeted contact with shoppers where the product is sold.
• Guerrilla and urban sampling: surprise street-level activations.
• Influencer and ambassador concepts: digital ambassadors and referral marketing campaigns.

Who it serves

The agency serves FMCG brands, including drinks brands, that want to reach a young audience, and says its ambassador network covers all major German university cities.

Key facts

• Based in: Germany
• Clients: more than 100 stated
• Reporting: regular detailed campaign reports for clients