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Content Marketing Agency

Avista PR and Marketing

Public relations and digital marketing agency for B2B technology companies

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TrustList summary

Avista PR and Marketing works at the meeting point of public relations, content and digital marketing, with a focus on business-to-business technology brands. Its staff write in the manner of journalists to win media placements, and each programme is tracked against agreed goals in a live dashboard.

What Avista PR and Marketing offers

  • Media and public relations: pitching stories to journalists, securing coverage and building thought-leadership profiles for client experts.
  • Content marketing: articles and other material that engage target buyers and move prospects through the sales cycle.
  • Digital and social marketing: social media programmes aimed at traffic and lead generation.
  • Integrated campaigns: PR, content and digital work combined into continuous campaigns.
  • Technical SEO audits: reviews that raise website traffic.
  • Engagement dashboard: custom KPIs tracked each quarter so clients can follow progress.

Clients

B2B technology companies, including businesses going through mergers, brand launches or rebrands. Its published case work includes brands such as Commvault, IGEL, Ivanti, ControlUp and Parallels Desktop.

Key facts

  • Focus: B2B technology
  • Reporting: real-time engagement dashboard with custom KPIs

Summary written by TrustList from the business's own published information, Sep 2026.

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