Apples & Oranges Analytics and Marketing

Apples & Oranges Analytics and Marketing, known as A & O, is a digital marketing agency working from Vancouver and Toronto in Canada. It serves small and medium-sized businesses and organisations that pursue social or environmental goals alongside commercial ones. Content creation and distribution sit at the centre of its work, backed by tracking and data analysis.

Services

• Content marketing: creating and distributing content aimed at specific audience segments.
• Search engine optimisation: raising visibility and organic traffic, including a local SEO audit tool.
• Paid campaigns: ads designed to produce frequent conversions.
• Social media and influencers: social content plus partnerships with influencers for wider reach.
• Email automation: sequences that guide prospects towards a goal.
• Data analysis: tracking set up on every campaign to measure results.

Customers and markets

Focus areas include senior living and home care, vets and pet care providers, fair trade and ethically sourced products, and regenerative and plant-based agriculture. It also takes clients from other fields.

Key facts

• Based in: Vancouver and Toronto, Canada
• Registration: formally registered digital advisers under a Canadian federal support scheme for SMEs