Aam Creative

Aam Creative is a marketing and design agency that helps brands tell culturally grounded stories to South Asian and Middle Eastern communities abroad. Its team of storytellers, designers and strategists is spread across several countries, led by women and drawn largely from Generation Z. The name comes from the word for mango in Urdu and Hindi.

Services

• Branding and design: logos, social media templates, packaging and brand identity.
• Cultural consulting: advice on avoiding stereotypes and speaking credibly to diaspora audiences.
• Influencer marketing: choosing and vetting influencers, running outreach and reporting on campaign results.
• Social media management: content planning, key messages, scheduling and posting.
• Content creation and production: storyboards, shoots, locations and editing.
• Public relations: media lists, journalist pitches and building contacts.

Customers and markets

The agency works with brands that want to connect with South Asian and Middle Eastern diaspora customers, and says it has worked with more than 40 brands, among them The Cumin Club.

Key facts

• Team: women-led, working from several countries
• Audiences: South Asian and Middle Eastern diaspora