93x

About 93x

We combine best practice inbound marketing strategy and tactics with our experience of B2B technology marketing and the B2B buyer journey

Passionate about technology, we completely immerse ourselves in what you do, and are comfortable working with technical complexity

Quality results requires quality content We work with tech journalists and the best B2B tech writers to produce journalist-grade content

Our work is always guided by the latest marketing technology, tools & data Our strategies are shaped & supercharged by data

Optimised for the B2B Buyer Journey

We have a deep understanding and first-hand experience of the B2B buyer journey for our technology clients Often revolving around high value deals and long buying cycles, we build digital strategies that align with the reality of the buying process

Modern B2B marketing is complicated Journeys can be lengthy, considered and complex B2B SEO & PPC needs to be approached differently than for B2C clients

We started 93x because our B2B technology clients were tired of generic agencies that didn’t understand the B2B buyer journey, were focused on the wrong metrics and struggled to produce quality work, often because they couldn’t get their head around complex products and solutions

Driving results for niche B2B technology services & products

Our clients come to us because of our understanding of deep technology niches Often B2B technology products are new in the market or are very specific, requiring in-depth understanding of the search terms, content types and user intent at different stages of the buyer journey

If you’re unsure about the type of information you’ll need to provide an agency like ourselves to deliver successful campaigns, we’ve produced a briefing template in Google Docs you can use as a starting point

Our digital marketing services

Our core specialism is in creating effective inbound marketing strategies using SEO, PPC & Paid Social to optimise the B2B buyer journey for B2B technology & SaaS clients

Custom built SEO strategies shaped by data & supporting the B2B buyer journey

Web Design & UX

Websites built for inbound lead generation from the start

B2B PPC & Paid Social

PPC & Paid Social can help to drive predictable growth across the length of the B2B journey

AWARD WINNING B2B SEO AGENCY

Winner of Best SEO Campaign at the Global Agency Awards 2021

Our B2B SEO services for our client Kadence International saw us pick up the top award, beating 9 other agencies to take home ‘Best SEO Campaign’ at the Global Agency Awards 2021

On the FINITE podcast, 93x founder Alex sits down with B2B tech marketing leaders to dive deep into specific topics, trends & challenges within the world of B2B tech marketing

Our services, including B2B SEO & B2B PPC, are widely used tactics that we weave together for our clients to build a comprehensive inbound marketing strategy that supports sustainable and predictable growth

We use our combined in-house & agency experience of working in and for B2B technology companies with often long, considered & complex journeys to deliver results for marketers like you

Join our B2B tech marketing community

FINITE is a global membership community for B2B marketing leaders in technology, software & SaaS Over 1900+ ambitious B2B marketers in London and globally join FINITE’s webinars, Slack community, events, podcast & content to learn, share & grow