3.7 Designs

3.7 Designs, now known as Three Seven, is a B2B marketing agency in Michigan that began as an Ann Arbor web design firm. It builds full marketing systems for established companies whose products are technical and whose buyers are specialists.

Services

• Marketing strategy: positioning and messaging that explain what sets a technical firm apart.
• Website design and development: sites built to answer buyer questions and turn visits into leads.
• Inbound marketing: content and campaigns that draw in prospects researching online before they call.
• Paid advertising and SEO: search visibility and ad campaigns linked to measurable results.
• Reporting: tracking that shows leaders what marketing activity produces.

Customers and markets

Its clients are industrial and technology companies selling to engineers, scientists and manufacturers. It says its grasp of technical industries saves clients from having to explain their products from scratch.

Key facts

• Based in: Michigan, United States (earlier Ann Arbor)
• Current name: Three Seven
• Team model: strategy, marketing, design and development in one team