Adthena

Adthena is competitive intelligence software for paid search advertising. It is aimed at brands that want to win more customers through search ads.

The product builds a data model of each advertiser's relevant search market, so the brand can see where it stands against competitors.

What Adthena offers

• Whole Market View: a data model, unique to each advertiser, covering the full search landscape that matters to that brand.
• Machine learning analysis: uses patented machine learning to assess competitive opportunities across large volumes of search data.
• Paid search competitor insight: compares an advertiser's activity with others bidding in the same market.

Who it works with

Brands that buy paid search and want broader data on competitors.

Key facts

• Category: competitive intelligence for paid search
• Technology: AI and machine learning data model