Adbeat

Adbeat is a competitive intelligence platform for display advertising. It lets advertisers, agencies, ad networks and publishers study the campaigns that competitors are running online.

The tool collects ad data with crawlers and presents it through visual dashboards, so users can see what worked for others and where traffic comes from.

What Adbeat offers

• Competitor ad tracking — shows the ads and messaging that direct rivals use.
• Traffic source insight — reveals how media was bought and which publishers carried the ads.
• Publisher and network research — for a given publisher, lists the ad networks selling its inventory and the advertisers buying it.
• Spend trend spotting — highlights advertisers moving budget between networks and publishers.
• Prospecting — helps ad networks find new advertisers and publishers to approach.

Who it works with

Advertisers, agencies, ad networks and publishers. Its coverage includes more than 90 ad networks, among them the Google Display Network.

Key facts

• Data collection: intelligent crawlers feeding raw ad data into competitive analytics
• Coverage: over 90 ad networks