Wayflyer

Wayflyer is a company that pairs marketing analytics with business financing for ecommerce sellers. It connects to a business's website traffic, advertising and ecommerce platforms to show how well digital marketing is performing. It then offers financing that does not take equity, so owners can put more into marketing.

What Wayflyer offers

• Marketing analytics — a combined view of traffic, advertising and sales data.
• Configuration checks — review of how advertising accounts are set up, with suggested changes.
• Campaign budget guidance — advice on how to split spending using end-to-end performance data.
• Business financing — capital for growth, with no personal guarantees and no equity taken.

Who it works with

Businesses in ecommerce, retail, software and services. Applications are made online and the connected platforms feed the review.

Key facts

• Financing type: non-dilutive, without personal guarantees
• Sectors: ecommerce, retail, software and services