Movio

Movio provides marketing data analytics and campaign management software for the cinema industry. It is a brand of Vista Group, which also supplies cinema management, box office analytics and film distribution software.

The company holds a database covering over 100 million moviegoers and links campaign data with actual ticket purchases, so marketers can measure whether campaigns worked.

What Movio offers

• Movio Cinema EQ — analytics and campaign management for cinemas.
• Movio Media — a marketing solution for film studios.
• Movio Research — an audience research platform for theatrical releases.
• Moviegoer data — records of behaviour and transactions across thousands of titles.

Who it works with

Cinema chains and film studios that want to match films with the audiences most likely to attend.

Key facts

• Parent company: Vista Group International
• Database: over 100 million moviegoers