Linx Marketing

Golf and hockey are the two main sporting pillars of this Canadian agency, which plans, sells sponsorship for and runs sporting events.

Sponsorship packaging and sales

Property review comes first. The firm examines what a sponsor-seeking client owns, decides which parts carry real worth, and then sets packages and prices before taking them to market. The site describes this as a service that turns an organization's sponsorship rights into something a buyer can purchase, and it treats selling and servicing the sponsor after the sale as part of the same job.

Advising on sponsorship before the purchase

The advisory side helps a company decide which sponsorship rights are worth pursuing to match its corporate and brand aims, before it commits to anything. The firm sits between the client and the properties, testing each option against the goals the client has set out, so that the decision is made on evidence rather than enthusiasm.

Concepts that help sponsors use their rights

Once a sponsor holds rights, the firm develops promotional concepts that show how those rights can be used. The idea is to give the sponsorship visible value in the sponsor's own marketing, rather than leaving it as a logo on a wall or a line in a program.

Running sporting events from first plan to finish

Program planning and execution covers the full life of an event. For each project the firm brings in strategic partners and suppliers to help meet the client's goals. The site says strong relationships with clients, partners, suppliers, vendors and volunteers are central to a successful event, and that the team brings energy, professionalism, creativity and humour to planning, which it calls its formula for success. The firm says its people have spent more than four decades involved in sport, both personally and professionally.

Golf and hockey as the core of the work

Professional golf and professional hockey form the firm's main areas of expertise. The site says its team excels in event execution and describes its events as meeting the highest standards of professionalism. Those are the firm's own words, and they describe its aim rather than an independent measure of its results. The business presents itself as Canadian and as an agency that takes sporting events from planning through to delivery.

Linx Marketing is a Canadian sports and event management agency that handles the management, sponsorship, promotion and production of sporting events. It was formed in 1999 and focuses on professional golf and hockey, bringing in strategic partners and suppliers for each project.

What Linx Marketing offers

• Sponsorship packaging and sales: reviewing a client's properties to find valuable assets, then packaging and selling them to sponsors.
• Sponsorship advice: advising clients on which properties to acquire to meet corporate or brand goals.
• Promotional concepts: developing ideas that help clients use their sponsorship properties.
• Program planning and execution: planning and running events from start to finish.

Customers and markets

Corporate and brand clients that sponsor sporting events, with partners, suppliers, charities and volunteers involved in each event.

Key facts

• Based in: Canada
• Founded: 1999
• Expertise: professional golf and hockey events