Freeman Company

Freeman Company runs in-person and virtual events around the world, from trade shows and exhibits to sponsorship and audience experiences. Its aim, in its own words, is to create connections between people and the brands that want to reach them. The work covers strategy, design, technology and production, not only the event day, which is why the firm presents its output as more than trade shows alone.

Trade shows and exhibit design

The firm designs annual trade shows, with the aim of running a smooth exhibition, attracting the right attendees, delivering a return on investment for sponsors and making the show easier for exhibitors. Its exhibit design work creates a memorable experience that holds attention, with a plan that can be scaled to any size of stand and any budget. It also helps clients shape the story an event tells, so that the audience hears what it needs to hear.

Production and audio visual

Production and audio visual work covers staging, sound and visual technology, and broadcast studios. Freeman builds these for clients that want a broadcast-quality presence at an event or a studio set for recorded content.

Registration, lead retrieval and event technology

Event technology covers registration and lead retrieval, the systems that check attendees in and give exhibitors the contact details of people who visit their stand. The firm also runs event strategy and business intelligence work, which uses data to shape an event program around the audience it is meant to reach.

Health and safety consulting

Event health and safety consulting helps organisers plan in-person events with safety in mind. It is one of the specialist services the firm lists alongside event management and sponsorship, which covers the running of an event and the arrangement of the sponsors who pay for it.

Clients and recognition

The firm has worked on events for organizations such as HIMSS, the International Baking Industry Exposition, Avis, Hard Rock, Shoptalk and Amazon, and it publishes case studies for projects such as Visit Orlando, Workiva and the NAB Show. Its work has been recognized in industry lists, including Forbes' best employers for women, Event Marketer's guide to agencies, Exhibitor's top exhibit producers and EventEx's list of top event organizers and agencies in the United States.