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Business Service Company

Free Now

Ride-hailing and mobility app connecting passengers with taxi and private hire drivers across European cities

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About Free Now

Free Now is a mobility app that began as mytaxi in 2009. It was the first taxi app to link a passenger directly with a taxi driver, and was renamed Free Now in 2019.

Since then it has described itself as a provider of several mobility services. It forms part of a ride-hailing joint venture of BMW and Daimler.

What Free Now offers

Taxi booking — ordering a ride through the app.
Ride-hailing — private hire journeys alongside taxis.
Multi-service mobility — a range of transport options under one brand.

Who it works with

Passengers and drivers in European cities. The company reported 14 million passengers and over 100,000 drivers, and says it is available in more than 100 cities.

Key facts

Formerly: mytaxi, founded June 2009
Team: more than 700 employees in 26 offices
Owner: ride-hailing joint venture of BMW and Daimler

Profile written by TrustList from the business's own published information, Oct 2026.

Categories & features

What the business tells TrustList

Number of staff: 700 people evidence sent

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