Evolve & Adapt

Headquartered in Singapore, Evolve & Adapt is a management consultancy and marketing firm that also works in Malaysia. It describes its work as hybrid marketing, combining traditional marketing management with digital skills so that a strategy planned in the boardroom can be carried through online. By its own account, the firm is award-winning, and its consultants hold certifications in generative AI strategy alongside management consultancy.

Brand and business strategy for the AI era

The strategy practice helps companies find direction, protect market share and grow safely as technology shifts. It offers in-depth market research and data gathering for analysis and planning, frameworks for protecting brand equity over the long term, and strategy to help companies respond to technology change and make the most of online markets. Targeted interventions are also offered to improve profitability by reshaping business models for an economy shaped by AI. The firm uses digital tools to find consumer insights and emerging trends, and it combines that work with psychology and sociology to build brands that stand out.

Digital marketing carried out in-house

The firm does not stop at advice. Its implementation work covers improving a client's existing digital assets for search, running search engine optimisation and paid search campaigns, and managing the paid advertising that follows. The firm combines the strategic guidance of certified management consultants with the technical skills of a digital marketing agency, so one team can set the plan and deliver it.

Certified consultants and the EDG grant

The firm's lead consultant is recognised by Enterprise Singapore under its Consultant Quality Initiative, certified to the TR 43 standard of 2015. Singapore companies that engage the firm can apply for the Enterprise Development Grant, which helps offset part of the cost of consultancy.

Training and thought leadership

The firm offers digital marketing training and courses for businesses that want to build skills in-house. It also publishes a podcast on marketing for professional growth, and its team contributes to trade publications and is regularly sought out by business media for insight on strategic marketing and branding.