Contractor Calls

Roofers, arborists, landscapers and plumbers are the people Contractor Calls works for, and nobody else. The firm offers SEO, web design and online marketing exclusively to contractors and home service businesses, with the practical goal of getting homeowners who search for a local trade to pick up the phone. It argues that this narrow focus means less time spent teaching it how a client's industry works and quicker progress towards real results.

Websites built from scratch

Many contractors began with a cheap do-it-yourself site, the firm says: a few photos, a short list of services and perhaps some blog posts, nothing that works well on a phone or gets updated. Contractor Calls builds sites from scratch to show what a company does best, turn visitors into customers and generate calls. It says its sites have helped businesses compete in some of the country's tougher markets.

SEO that changes focus every month

The firm does not treat SEO as a fixed checklist. Each month it concentrates on a different part of the work, chosen according to the client's priorities, its own resources and the easiest route to progress, and it can change direction at short notice. The work goes beyond rankings. It includes link building, creating and managing profiles on directories such as Houzz and Porch, writing new blog posts, posting social media updates and fixing inaccurate details about a business found online. The strategies are meant to attract homeowners who are actively looking for a contractor in the service area, rather than simply raising traffic, and to build results that continue without relying on paid advertising alone.

Plain reports and edits on request

Each month an account manager writes up what was done, what effect it had and what is planned next, which the firm contrasts with the large packets of figures other SEO companies send. When a client has new information or photos, the firm will set aside other planned work to make those edits at no extra cost.

A second opinion

Owners who suspect their current provider is not delivering can ask the firm for a free second opinion. The firm also publishes advice articles for tradespeople, covering topics such as artificial intelligence content for roofing SEO, online resources for landscapers and alternatives for mobile payments.

Contractor Calls is a marketing firm that offers SEO, web design and online marketing for contractors and home service businesses. Its aim is to bring in calls from homeowners who search for local trades in each client's service area.

Products and services

• Web design: Websites built from scratch to show a company's work and turn visitors into callers.
• SEO: Search work that changes focus each month, based on each client's priorities.
• Directory profiles and links: Link building and profiles on sites such as Houzz and Porch.
• Content and social media: New blog posts and social media updates.
• Online reputation fixes: Correcting wrong information about a business on the internet.
• Monthly reporting: A plain report from an account manager covering what was done, its impact and the next steps.

Clients

The firm works only with contractors and home service industries, including roofers, arborists, landscapers and plumbers.