Cavalieri Retail

Retail research, shopper insight and sales training in Italy

Cavalieri Retail is an Italian consultancy working in retail research, strategy and training for national and international companies, most of them in distribution. The firm began under the name of its founder, who gradually brought in specialist professionals in each area of retail. It now reports more than thirty-five years of experience, around three thousand projects and seventy thousand people trained, and describes itself as the leading Italian company in its field.

Understanding the shopper

The firm studies the emotional side of buying, the habits, desires and rational processes that lead a customer to purchase, and tries to interpret that knowledge to predict behavior. It carries out observation and measurement of customers, brand positioning and store performance, so that a retailer can build loyalty and improve its performance indicators.

People performance and training

Training is described as the firm's strategic asset. Courses develop behavioral skills, starting from individual awareness and moving to practical tools, so that staff can support change and contribute to the shopping and customer experience. Programs have covered digital selling tools and how to lead live meetings and online sales in an economy reshaped by the pandemic.

Customer experience and journey

Cavalieri Retail works on turning the point of sale into an experiential place where a company's values, identity and positioning are communicated. It talks about a retail experience that is human, multisensory and digital.

Retail performance

The third strand is performance. The firm builds tailor-made solutions aimed at increasing turnover and retail results, with short and medium to long term objectives, using marketing strategy and analytic techniques that it keeps testing.

Case studies

Examples on its site involve a commercial vehicle maker, a printing and labelling technology company and a fragrance business. The firm adds that its approach combines creative thinking with a digital outlook, to help companies embrace retail culture and the techniques that sustain it. It says its work improves customer orientation, turnover, market growth and return on investment.